About

The Association of Data-Driven Design (ADDD+)is an organisation that has been established to represent new data-driven design professionals in the construction industry. There is a growing sense that in the construction industry new ways of working, digital implementation and advancements in technology need to be met with new skills.
Data-driven design is an emerging area of practice and the ADDD+ has been created to support professionals in these new ways of working. The aims of ADDD+ hard to communicate the use of data driven design to support creativity, workflow efficiencies and the creation of a built environment which is sustainable, productive and cost-effective.
The aim is to create a new profession that is supported in their creative endeavours for the benefit of clients, end-users and all stakeholders across the life-cycle of an asset.

WHAT MAKES A DATA-DRIVEN DESIGN PROFESSIONAL?

Research has been performed with to an academic standard that identified core principles and the skills required of this new profession. These are described below;
LEAD DATA COLLABORATOR

The research has demonstrated that challenging existing culture and becoming lead collaborators integrating project teams is required.  With the use of more collaborative software, processes, contracts and a digitised construction industry, these collaboration skills should be understood and enhanced.

RESEARCH

Actively researching or understood the value of research to develop and enable innovation and new solutions is required.  Research is an area ready for development across the construction industry and the benefits of this could be wide-ranging.  

DATA INFORMED ANALYTICAL THINKING

Critical thinking skills and the ability to interpret and be informed by data, understand data sources, and ensuring this informs decisions. A readiness for data to contradict commonly held methodologies or assumptions.

INNOVATIVE COMPLEX PROBLEM SOLVING

New processes and ways of working to support future complex problems that traditional practices are not managing currently. The complexity of the process of design and construction suggests this may be one of the reasons that specialists have emerged within the construction industry.

PROCESS ORIENTATED (BIM)

Focused on increasing efficiency of their processes to lead to better solutions as well as faster delivery.  Use of Building Information Modelling (and Management) or Better Information Management.

CODING

What skills are required in the future? Coding skills. Coding is as a way of supporting faster decision-making and process efficiencies. An in-depth knowledge of coding is not essential, but an understanding of the concepts and opportunities that are on offer is needed.

HYBRID SCIENCE AND CREATIVE SKILLS

Recognising the balance of design approach and a scientific fact-based approach, a hybrid that includes data and design ‘intuition’ or judgement skills together.

Skills

LEADERSHIP
SCIENTIFIC/EVIDENCE BASED APPROACH
USE OF DIVERSE DATA SOURCES
OPTIMISATION
AUTOMATION AND CODING